On Wednesday, Microsoft included a brand-new artificial intelligence (AI) tool into its Bing search engine. Dubbed Bing generative search, the function displays a snapshot including information for the searched query. The function is reminiscent of Google’s AI Overviews, which debuted on May’s public US release. Bing’s AI-powered search tool additionally displays the sources of the material retrieved from. According to the corporation, the function is now being provided for a meager fraction of searches, most likely to prevent events of artificial intelligence hallucinations seen by AI Overviews.
Bing Generative Search Tools
Microsoft Bing said, “Today, we’re excited to share an early view of our new generative search experience which is currently shipping to a small percentage of user queries,” in a blog post. Published in February 2023, the function is an expansion of the AI-powered chat responses of the corporation on Bing.
Built utilizing both big and small language models (SLMs and LLMs), the new feature reflects the company’s policies both in terms of language and AI models employed. The company did not disclose which AI models were applied for it though. Microsoft explained the operation by stressing that the AI can contextually grasp the search query and subsequently searches millions of data sources to find the appropriate material. It then creates appropriate search results using the data.
Visually, Bing generative search resembles Google’s artificial intelligence overviews rather closely. It shows at the top of Bing search result page within a grey box. Source references, a headline, and a document index for simple access to the right portion define the snapshot of knowledge. When called for, the AI also inserts tables, photos, and videos.
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The conventional search results would migrate to the right side of the page whenever the Bing generative search displays. First displaying the picture, the left side then provides the source links before relevant search results.
The corporation claims to be maximizing accuracy and has changed its strategy to center on that. Like the specifics of the artificial intelligence model, the architecture applied for this was not revealed, though. Microsoft also underlined that it is closely observing how the tool affects publisher traffic.
