[New Delhi] November 11, 2015: Apple takes the fifth spot as India’s top 30 cities contribute to a massive jump in its market performance. This feat is attributed to robust demand for the iPhone 16, which accounted for more than half of all sales, the iPhone 15, and the newly introduced iPhone 17 series, along with a wide brick-and-mortar presence and enticing finance options that make them affordable to Indian buyers. Apple’s market volume share increased to 9% from 7% a year ago, and its value share rose from 22% in Q3 2024 to 28% in Q3 2025, indicating strong demand for high-end models. India is the third-largest market for iPhones worldwide, after China and the US.
The overall Indian smartphone market surged by 5% YoY in volume and 18% YoY in value in Q3 2025, reaching a record-high quarterly market value. The high-end segment, dominated by Apple and Samsung, registered robust growth, with year-over-year shipments up 29% as more consumers upgraded to $800-plus devices. The smartphone ASP in India also increased by 13% annually as a consequence of this premiumization.
A few factors that have contributed to Apple’s success in the region include robust demand during the festive season, no-cost EMI and trade-in offers, and a growing network of retail stores across tier II/III towns outside of the metro cities. iPhone 16 was the top-shipped smartphone model in India in 2Q21 and continued to enjoy the growing popularity of Pro versions, which drive up ASPs. Apple’s manufacturing presence in India is also growing — about 20 percent of the iPhones sold in India are now manufactured in the country. Those moves come as Apple generated almost $9 billion of annual sales in India during the fiscal year 2025.
Samsung, meanwhile, captured 23% value share, while vivo was the leader in market volume with a 20% share, followed by other dominant players, including Xiaomi and Oppo. Apple’s strong position in the premium handset market, even amid fierce competition, is a clear indication of India’s growing relevance to Apple’s global expansion strategy.
This is a significant milestone in India’s smartphone market, underscoring the rising purchasing power of Indian consumers and their preference for premium, technologically advanced products. With continued demand for new iPhone models and persistent retail expansion, Apple will expand its presence in India over the next few years.