Realty primary DLF Ltd has sold 221 super-luxury flats for nearly Rs16,000 crore in its ultra-luxury housing project ‘The Dahlias’ located in Gurugram. The 17-acre project commenced in October 2024 at DLF Phase 5, offering 420 apartments and penthouses targeted at the premium segment of the real estate market. The per-apartment price is around Rs 72 crore on average. It indicates the property’s exclusivity and the demand among high-net-worth individuals.
The Dahlias, DLF’s latest luxury project in the exact location, builds on the success of the Camellias. The project’s strong sales have been a major contributor to DLF’s sales bookings, which reached an all-time high of Rs 21,223 crore in FY 2024-25. During the first half of the fiscal year, April-September 2024, DLF’s pre-sales volume amounted to Rs 15,757 crore. From the previously mentioned Rs 7,094 crore in the April-September period of the previous year, this represents a volume increase of 2.22 times. The executive also expressed optimism about sales bookings in the range of Rs 20,000-22,000 crore during the fiscal year. Sales in Gurugram this year and the launch in Goa should allow it to achieve the annual sales bookings target, the management said.
A Delhi-NCR businessman, notably, also invested Rs 380 crore in four apartments of 35,000 square feet, thus proposing the demand of the high-net-worth client segment that the Dahlias development appealed to. The success of the project reinforces the persistent demand for luxury homes developed by established, famous firms in a rapidly growing economy, where buying property is becoming an unattainable goal for many.
The financial performance indicated that DLF had a 15% drop in consolidated net profit for the quarter to Rs 1,180 crore, on revenue from operations that decreased year on year to Rs 1,643 crore. Additionally, other related income to the company rose slightly to Rs 2,261 crore, driven by higher other income. However, DLF’s net cash position remains robust, and it is investing in its residential and commercial portfolio, supported by a land bank with 280 million square feet of developable potential.
Overall, DLF is a leading player and an excellent choice given its extensive experience in the sector. DLF has completed more than 185 real estate projects totaling over 352 million square feet and premium projects such as ‘The Dahlias,’ which supports its position in the country’s luxury real estate segment. Hence, there is solid buyer confidence and growth in the housing market. This big sale is a big deal for Gurugram’s luxury housing market. DLF is leading the way in redefining upscale living through innovation, quality, and a good location.