Zoho that’s known for its wide range of SaaS (software as a service) offerings is all set to enter India’s fiercely competitive UPI based digital payment space with it doing a public roll-out of “Zoho Pay”, a new consumer payment app. Zoho Pay is a simple way for individuals to send and receive money, make contactless payments, and receive instant credit without changing their bank account. The app would work as a declassified app as well as integrated in Zoho’s native offering of Arattai the messaging platform. This integration means users will be able to pay from the chat app itself, offering a convenience competitors like WhatsApp Pay offer as well.
The app is currently in testing (\u2018internal\u2019) and will be gradually released to the public in portions over the next few months, across India. With Zoho Pay, the company is looking to take on established players like Google Pay, PhonePe and Paytm in UPI-led consumer payments space with its offering that it says will focus on a privacy-first approach and Made In India fintech solution.
Sridhar Vembu, co-founder and chief scientist of Zoho pointed out that not only is this the natural evolution for the company to become a full-service provider in fintech but also continue its innovation strategy with additions like an all-in-one smart PoS device and static QR codes paired with soundbox technology—all part of delivering end-to-end payment infrastructure across businesses and consumers.
The seamless integration of Zoho Pay within Arattai turns the messaging app into a super app, and lets users perform financial transactions as naturally and easily as sending a text. The rollout integrates Zoho’s large installed base and full suite of products to form a natural connection between corporate users and consumers as part of one financial network. It also resonates with Zoho’s belief in long-term sustainable innovation rather than greedy user acquisition.
Zoho’s entry into consumer payments is more than an UPI app launch—it’s part of a larger effort to create a full-stack fintech play that eventually covers lending, insurance, wealth management and broking services; essentially extending their line of business and productivity tools to everyday financial services for Indians.
To sum upOn the whole, Zoho Pay emerges as a safe, easy to use and an integrated payment option now putting Zoho at good place to join ranks with India’s digital payments market Intermediary with its privacy first strategy and greater fintech innovation roadmap based on the earlier success of their business-leaning payment solutions launched in 2024.